In digital marketing, there are many scenarios where smaller firms compete against larger ones, and a prime example of that is within the legal sector where small law firms try to outrank larger law firms on Google using SEO, which they often do very successfully.
Whilst a larger legal business may have more resources, including finances, thankfully none of Google’s ranking factors for the results on its search engine is how big a company is or how much money it has in the bank. Indeed, every website, regardless of who or what owns it, has as much chance of ranking on Google’s top positions as any other.
What differentiates law firm website rankings, is not the size of the law firm, but how well that law firm has carried out its SEO strategy. What this can mean is that, even if your law firm is not the biggest in your area, you still have every opportunity to generate new clients via the internet by ranking well on Google.
Be aware, that this is not necessarily an easy task. It requires you to follow several tried and tested tactics, and the seven most effective of these are outlined below. Follow them, and you can outrank even the biggest law firms in your area.
#1 – Ensure Your Google Business Profile Is Optimised
Google allows every business, including your law firm, to claim their Google Business Profile. This is a listing within Google that can show up for search terms you are trying to rank for. In it, you can have your business details plus client reviews, images, map location, and information on your legal services.