What is SEO?

What is SEO?

Are you getting enough website traffic? Want to attract more customers to your website? You are probably familiar with some of today’s terms and methods used on the Internet or you may not. Here’s a start.

First of all let’s define it. SEO stands for “Search Engine Optimization”. It is a term used in most cases when you want to refer to a method known as optimizing your website or making your website search engine friendly.

You might say to yourself, “I have a nice website and paid good money for it, why should I optimize it?” What does that mean? Let’s talk about that a bit in the paragraph below.

Why Optimize your Website?

Well have you ever asked yourself how are people supposed to find your website if they don’t know you exist. Sure if they know you and type your website name in Google™, it will find you.

How about if they typed in a couple of keywords looking for your product or service? Will your website be found and appear on the first page of the most popular search engines on the Internet? If I may be so blunt, probably not! If you haven’t established an authoritative presence, paid dearly for advertising or optimized your website it’s not going to happen.

Optimizing your website requires some good planning and engineering. You need good content that includes your keywords and these keywords also have to be properly inserted into certain areas in your code known as Meta Tags.

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